Privacy Policy

1. Introduction

Asocial Chameleon (“we”, “our” or “us”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what information we collect when you visit or shop on our website, how we use it, who we may share it with, how long we keep it, and the rights you have in relation to your personal data.

If you have any questions about this policy or how we use your personal information, please contact us at asocialchameleonclub@gmail.com.

2. Information We Collect

Depending on how you use our website, we may collect the following information:

• Identity information, such as your name and account username.
• Contact information, including your email address, telephone number, billing address and delivery address.
• Order information, including the products you purchase, order value, delivery method and order history.
• Payment information. Payments are processed by our payment providers. We do not normally receive or store your full payment card details.
• Account information, if you create an account with us.
• Technical information, including your IP address, browser type, device type, operating system and information about how you interact with our website.
• Communications, including messages you send to us through our contact form or by email.
• Marketing preferences, where you have chosen to receive marketing communications from us.

3. How We Use Your Information

We use your personal information for purposes including:

• processing and fulfilling your orders;
• arranging production, shipping and delivery;
• taking and processing payments;
• sending order confirmations, dispatch information and service messages;
• responding to customer service enquiries;
• managing returns, refunds and complaints;
• maintaining and improving our website;
• preventing fraud and protecting the security of our website;
• complying with our legal, tax and accounting obligations; and
• sending marketing communications where you have agreed to receive them or where otherwise permitted by law.

4. Our Lawful Bases for Using Your Information

Under UK data protection law, we need a lawful basis for processing your personal information. Depending on the circumstances, we rely on:

• Contract – where we need your information to process and fulfil an order or provide a service you have requested.
• Legal obligation – where we need to keep or use information to comply with legal, tax or accounting requirements.
• Legitimate interests – where it is reasonably necessary for running and improving our business, preventing fraud, securing our website or providing customer support, provided your rights do not override those interests.
• Consent – where you have actively agreed to a particular use of your information, such as certain marketing or non-essential cookies.

5. Who We Share Your Information With

We only share personal information where necessary to operate our website, fulfil orders or comply with the law.

This may include:

• Gelato and its production and fulfilment network, which produces and dispatches our made-to-order products.
• Delivery and courier companies, which need your name and delivery details to deliver your order.
• Payment providers, which process payments securely on our behalf.
• Website, hosting and technology providers, which help us operate and secure our website.
• Analytics and marketing providers, where these services are enabled and you have provided any consent required by law.
• Professional advisers and authorities, where necessary for legal, accounting, fraud-prevention or regulatory purposes.

Gelato may process information such as your name, email address, delivery address and telephone number where necessary to produce and fulfil your order.

6. International Transfers

Some of the service providers and production partners we use may be located outside the United Kingdom.

Where personal information is transferred internationally, we take steps to ensure that appropriate protections are in place in accordance with applicable data protection law.

7. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, tax, accounting and reporting requirements.

For example, order and transaction records may need to be retained for several years for accounting and tax purposes. Customer service correspondence may be retained for a reasonable period to help us resolve enquiries and maintain appropriate records.

When information is no longer required, we will delete or anonymise it where appropriate.

8. Cookies and Analytics

Our website uses cookies and similar technologies to make the website function, remember preferences, understand how visitors use the site and, where applicable, support advertising and marketing.

Cookies that are strictly necessary for the operation of the website may be used without consent. Where required by law, we will ask for your permission before using non-essential cookies.

9. Data Security

We use appropriate technical and organisational measures designed to protect personal information against accidental loss, unauthorised access, alteration or disclosure.

Access to personal information is limited to service providers and other parties who need it for legitimate business purposes and who are required to handle it appropriately.

10. Your Data Protection Rights

Depending on the circumstances, you may have the right to:

• request access to the personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• ask us to delete your personal information;
• ask us to restrict how we use your information;
• object to certain types of processing;
• request the transfer of certain information to you or another organisation; and
• withdraw consent where we rely on consent to process your information.

To exercise any of these rights, contact us at